AVOSINA HEALTHCARE SOLUTIONS

Helping private physician practices thrive independently.

As a multi-physician-owned and led Revenue Cycle Management company, Avosina is unique in its class. I partnered directly with their team to reinvent their visual identity and provide a strong foundation for their brand to grow from.

Before moving a single pixel, I started getting to know them and their business better. A thorough Design Brief Questionnaire revealed a desire for something clean and modern, as well as a strong preference for a circular logomark as a visualization of Revenue Cycle Management, which is at the core of their service offering. While the circular reference to the revenue cycle was clear, I felt it didn't really jive with some other important concepts they were expressing - such as optimization, connection, and integration. Happily, they agreed, and we were headed off in a direction that was better aligned with their vision.

Three initial options were presented. "They're really beautiful" they said. "But, we feel like they're a little too elegant for our industry." Great feedback! Welp, back to the drawing board…

…but wait, maybe not. Within a collage of (very) rough sketches included only for background interest, my client spotted something that truly resonated with them. This little sketch was ultimately developed into the final logomark.

Derived from the primary version, a secondary logomark was created for use when referring directly to the revenue cycle.

To help ensure the consistent application of their new visual identity across all channels going forward, a comprehensive guidelines document was provided. The guide is intended to act as a solid baseline, and can continue to adapt and grow along with their brand.

Kind Words From My Client

"Our growing Revenue Cycle Management company decided to rebrand itself this year, as our former logo was a bit out of date. We partnered with Todd at Shape Story to redesign it, and to say we had a wonderful experience would be an understatement. He not only has visual and conceptual talent, but is also an expert in customer satisfaction and quality deliverables. We trusted him implicitly throughout the process and all of his guidance was correct and accurate.

He took so much time learning about our company, our industry, and our competitors. We had fabulous brainstorming sessions, in which he helped us not only when he aligned with

He took so much time learning about our company, our industry, and our competitors. We had fabulous brainstorming sessions, in which he helped us not only when he aligned with what we were picturing, but also (and really more importantly) when he challenged us on some of our concepts.

Todd was patient and supportive the whole time, knowing it was a big decision, and provided us the space and freedom to let the visuals “gel” with us prior to making any final decisions. He was there for us even after the final deliverables were sent to answer any remaining questions. We highly recommend Todd and could not have had a better experience working with him."

Dulcie Miller

Director of Operations
Avosina Healthcare Solutions

what we were picturing, but also (and really more importantly) when he challenged us on some of our concepts.

Dulcie Miller

Director of Operations
Avosina Healthcare Solutions