Philly Running Alliance Color Palette
Greetings! I'm happy to share this color palette for your review and approval. Below, you'll find the proposed palette, as well as some rationale and a couple of applied examples.
Primary Colors
Dark Blue
Light Blue
Muted Red
Light Cream
Secondary Colors
Charcoal
Light Gray
White
Maroon
Yellow
A Few Notes
As it seems that the colors we’ve established so far have been well received (dark blue and light blue), this palette aims to build upon that success.
The range of colors allows, if you like, to have a more serious side for the advocacy work (blue on blue), and a more relaxed,fun side in other contexts where appropriate.
As you'll see in the examples below, just as important as the colors themselves is the way in which they’re juxtaposed and used. The Visual Identity Guide,which will be provided when we wrap up this phase of the project, will include specific recommendations on color use.
